Magic City Ford Lincoln

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Where can I get my Ford serviced and buy genuine OEM parts in the Roanoke, Virginia area?

For Ford service and genuine OEM parts in the Roanoke Valley, Magic City Ford Lincoln on Williamson Road is your full-service Ford dealer. Our service center is staffed by Ford-trained technicians who use factory diagnostic tools, Genuine Ford and Motorcraft parts, and the latest Ford software updates on everything from oil changes to warranty and recall repairs. When you need parts, our parts department stocks Genuine Ford, Motorcraft and Omnicraft parts and accessories. You can come to us, or with Ford Mobile Service and Pickup & Delivery, we can come to you.

Quick answer: Ford service and parts in Roanoke

Ford-trained technicians, Genuine Ford and Motorcraft parts, warranty and recall work, Ford Mobile Service, Pickup & Delivery and Ford collision repair. Service and parts hours: Monday through Friday 7:30 AM to 6:00 PM, Saturday 8:00 AM to 1:00 PM.

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Why Ford Dealer Service and Genuine Parts Matter

Any shop can change oil, but Ford trucks and SUVs rely more than ever on software, sensors and model-specific components. Here is what you get when you service your Ford at a Ford dealer.

Ford-Trained Technicians

Technicians trained on Ford systems, with factory diagnostic equipment and access to the latest software updates.

Genuine Ford & Motorcraft Parts

Parts engineered for your specific vehicle, so fit, performance and safety match how your Ford was built.

Warranty & Recall Repairs

Covered warranty repairs and open recalls are handled at an authorized Ford dealer at no cost to you.

Parts Backed by Ford

Genuine Ford and Motorcraft parts installed by a Ford dealer are covered for 2 years with unlimited mileage, including labor.

Ford Service Options at Magic City Ford

Routine Maintenance

Oil changes, tire rotations, fluid services, filters and multi-point inspections on your Ford's recommended schedule. Learn more in our oil change guide and check current service and parts specials.

Brakes, Tires & Batteries

Brake inspections and repair, tire sales and installation, and battery testing and replacement. Use our tire finder or read our brake service and battery service guides.

Ford Mobile Service

Eligible maintenance and light repairs performed at your home or workplace by our mobile service team. See how Ford Mobile Service works.

Pickup & Delivery

We pick up your Ford, complete the work at our dealership and return it to you, so you never have to leave your day. Learn about Pickup & Delivery.

Ford Collision Repair

Collision repair using Genuine Ford parts to restore your vehicle's fit, finish and safety systems after an accident. Visit Ford Collision.

Extended Service Plans

Ford Protect extended service plans can extend coverage beyond the factory warranty. Compare Ford Protect plans.

Ford-trained service technician working on a vehicle in the service center at Magic City Ford Lincoln in Roanoke, VA

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Buying Genuine OEM Ford Parts and Accessories

Our parts department serves do-it-yourselfers, independent shops and fleet customers across the Roanoke Valley. We carry Genuine Ford parts, Motorcraft maintenance and replacement parts, and Omnicraft parts for vehicles of other makes, along with Ford accessories like bed liners, tonneau covers, floor liners and towing equipment. Genuine Ford parts are the same parts your vehicle was built with, while Motorcraft parts are engineered to Ford specifications for everyday maintenance. You can shop Ford parts online, request a part or learn more about Ford and Motorcraft parts.

Service Hours and Location

Our service center and parts department are located at 809 Williamson Rd NE in Roanoke, minutes from downtown and I-581. Service and parts are open Monday through Friday from 7:30 AM to 6:00 PM and Saturday from 8:00 AM to 1:00 PM, and both are closed Sunday. Call 540-345-0911 or get directions and hours. Owners who use the Ford app can also schedule service and track maintenance from their phone.

Servicing Fords throughout the Roanoke Valley

Ford owners from Salem, Vinton, Cave Spring, Blacksburg, Christiansburg, Rocky Mount and Bedford rely on our service center. Shopping for your next Ford while you are here? See our guides to Ford trucks and certified pre-owned Fords.

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Frequently Asked Questions

Where can I get my Ford serviced in the Roanoke, Virginia area?

Magic City Ford Lincoln at 809 Williamson Rd NE in Roanoke offers full Ford service with Ford-trained technicians, Genuine Ford and Motorcraft parts, warranty and recall repairs, Ford Mobile Service, Pickup & Delivery and Ford collision repair. Service hours are Monday through Friday 7:30 AM to 6:00 PM and Saturday 8:00 AM to 1:00 PM. Schedule service online or call 540-345-0911.

Where can I buy genuine OEM Ford parts near Roanoke?

Our parts department at Magic City Ford Lincoln sells Genuine Ford, Motorcraft and Omnicraft parts and Ford accessories, with the same hours as our service department. You can visit the parts counter on Williamson Road, shop Ford parts online or submit a parts order request.

What is the difference between Genuine Ford, Motorcraft and Omnicraft parts?

Genuine Ford parts are the same parts your vehicle was built with. Motorcraft is Ford's own brand of maintenance and replacement parts, such as filters, brakes, batteries and fluids, engineered to Ford specifications. Omnicraft is Ford's line of quality parts for vehicles of other makes.

Do I have to service my Ford at a dealer to keep my warranty?

No. Under federal law you can have routine maintenance done anywhere as long as it is performed to Ford's specifications and you keep your records. However, repairs covered under your Ford warranty and recall work are performed at an authorized Ford dealer at no cost to you, and a Ford dealer has the factory tools, software updates and parts to do the job right the first time.

Does Magic City Ford offer mobile service or pickup and delivery?

Yes. With Ford Mobile Service, eligible maintenance and repairs can be done at your home or office, and with Pickup & Delivery we can pick up your vehicle, service it at our dealership and bring it back to you. Availability depends on the service needed and your location.

Schedule Ford Service in Roanoke

Ford-trained technicians, Genuine Ford and Motorcraft parts, and service options that fit your schedule. Serving the Roanoke Valley from Williamson Road since 1938.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, $899 processing and/or documentation fees, and destination charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.