Magic City Ford Lincoln

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New Ford Trucks For Sale in Roanoke VA

Looking for a new or used Ford truck in the Roanoke Valley? Magic City Ford Lincoln on Williamson Road has been selling Ford trucks since 1938 and keeps the full lineup in stock: the F-150, Super Duty, Ranger and Maverick, plus used and certified pre-owned trucks. Browse our in-stock trucks below, or narrow your search by model.

Quick answer: which Ford truck fits your needs

Best all-around: F-150. Heavy towing and work: Super Duty F-250, F-350 or F-450. Mid-size: Ranger. Most affordable and fuel-efficient: Maverick. Best value: a used or certified F-150.

Shop F-150 Shop Ranger Shop Maverick Shop Used F-150 Shop Work Trucks


It is the customer’s sole responsibility to verify the existence and condition of any equipment listed. Magic City Auto Group is not responsible for misprints on prices or equipment. It is the customer’s sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories. Prices do not include $899 dealer processing fee or any state or local taxes.


Where can I buy a new or used Ford truck in the Roanoke, Virginia area and which dealership has the best selection?

Whether you need a daily driver for I-581, a tow rig for Smith Mountain Lake or a work truck for a job site in Botetourt County, our team can line up the right cab, bed and engine side by side. Here is how to compare Ford trucks, and Ford dealers, before you buy.

How to Judge a Ford Truck Dealer's Selection

A big lot is not the same as a good selection. When you compare Ford dealers around Roanoke, look at how many truck lines they carry, how many configurations of each truck are actually on the ground, whether new, used and certified trucks are available in one place, and how easily they can find or order the exact build you want. Those are the same four things our sales team checks when we match a buyer to a truck.

Coverage Across the Lineup

Every Ford pickup line in stock, from the compact Maverick to the F-450 Super Duty, so you can compare sizes in one visit.

Real Configuration Choice

Multiple cab styles, bed lengths, engines and trims, not just one or two popular builds.

New, Used & Certified

New trucks, budget-friendly used trucks and Ford Blue Advantage certified trucks under one roof.

Locate & Order Options

Access to inbound inventory and custom factory ordering when the exact truck is not on the lot.

Ford Trucks You Can Shop at Magic City Ford

Ford F-150 — Best All-Around Truck

Part of the F-Series, America's best-selling truck lineup, the F-150 is our most popular pickup, available from the work-ready XL to Lariat, Tremor, King Ranch and Platinum. It tows up to 13,500 lbs when properly equipped, enough for most campers and boats. View F-150 inventory.

Ford Super Duty — Heavy Towing & Work

The F-250, F-350 and F-450 are built for fifth-wheel campers, equipment trailers and job-site work, with the F-450 rated up to 40,000 lbs of gooseneck towing when properly equipped. Business buyers can also explore our commercial truck selection.

Ford Ranger — Mid-Size Capability

A right-sized truck that is easy to park downtown yet tows up to 7,500 lbs when properly equipped. It is a strong fit for weekend trips along the Blue Ridge Parkway and forest roads in the Jefferson National Forest. View Ranger inventory.

Ford Maverick — Most Affordable Pickup

Ford's compact pickup offers an available hybrid powertrain, a versatile FLEXBED and up to 4,000 lbs of towing with the available 4K Tow Package. It is a popular first truck for commuters and homeowners. View Maverick inventory.

Used & Certified Ford Trucks — Best Value

Pre-owned F-150s, Super Duty and Ranger trucks let you get more truck for the money. Many qualify for Ford Blue Advantage certification. View used F-150 inventory or shop certified pre-owned.

White Ford F-150 towing a camper trailer on a two-lane road, available new and used at Magic City Ford Lincoln in Roanoke, VA

View New Vehicle Specials Order a Custom Truck

New, Used or Certified: Which Truck Path Makes Sense?

A new truck makes the most sense if you want a specific configuration, the latest driver-assist and towing technology, and the full Ford factory warranty. A used truck is the fastest way to lower your payment, and our vehicles under $25K and pre-owned specials are a good place to start. Certified pre-owned sits in the middle: a late-model truck that has passed a Ford inspection and comes with added warranty coverage. We break down the Gold and Blue Certified tiers in our certified pre-owned Ford guide.

Can't Find the Exact Truck You Want?

Truck buyers are specific, and that is a good thing. If you need a long bed with a particular engine, a certain trailer-tow package or a specific color, we can search inbound units or place a custom factory order for you. You can also configure your truck with Build & Price or tell us what you are looking for through Find My Car, and a member of our team will follow up. Planning to trade in your current truck? Get a trade appraisal first so you know your budget.

Serving truck buyers across Southwest and Central Virginia

Our Williamson Road showroom is minutes from downtown Roanoke and I-581, and we regularly work with truck buyers from Salem, Vinton, Cave Spring, Blacksburg, Christiansburg, Rocky Mount, Bedford and Lynchburg.

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Frequently Asked Questions

Where can I buy a new or used Ford truck in the Roanoke, Virginia area?

Magic City Ford Lincoln at 809 Williamson Rd NE in Roanoke sells new Ford F-150, Super Duty, Ranger and Maverick trucks alongside a large selection of used and certified pre-owned Ford trucks. We have been selling Fords in the Roanoke Valley since 1938, and you can browse new F-150 inventory or shop pre-owned trucks online before you visit.

Which Roanoke dealership has the best selection of Ford trucks?

The best selection is the one that covers the whole lineup, offers multiple cab, bed and engine combinations, and puts new, used and certified trucks in one place. Magic City Ford Lincoln stocks every Ford pickup line, from the compact Maverick to the heavy-duty F-250, F-350 and F-450, and if the exact build is not on the lot we can locate one or place a custom factory order.

Which Ford truck is best for towing in Southwest Virginia?

It depends on the weight. The Maverick tows up to 4,000 lbs and the Ranger up to 7,500 lbs when properly equipped, which covers small boats and utility trailers. The F-150 tows up to 13,500 lbs when properly equipped and handles most campers headed to Smith Mountain Lake or Claytor Lake. For heavy fifth-wheel or gooseneck trailers, the Super Duty F-450 is rated up to 40,000 lbs of gooseneck towing when properly equipped.

Should I buy a new or used Ford truck?

New trucks give you the full factory warranty, the latest technology and your choice of configuration. Used trucks cost less up front, and a Ford Blue Advantage Gold Certified truck adds a 172-point inspection and 7-year/100,000-mile powertrain coverage. See our certified pre-owned Ford guide to compare.

Can I order a Ford truck if the one I want is not in stock?

Yes. Our team can place a custom factory order for the cab, bed, engine, trim and packages you want, and we can also search inbound inventory. Start with Build & Price or Find My Car and we will follow up with options.

Find Your Next Ford Truck in Roanoke

Compare the F-150, Super Duty, Ranger and Maverick side by side, or let us find the exact build you want. Serving the Roanoke Valley from Williamson Road since 1938.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, $899 processing and/or documentation fees, and destination charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.