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Bronco, Bronco Sport & Explorer Roanoke VA


Looking for a Ford Bronco, Bronco Sport or Explorer near Roanoke? Magic City Ford Lincoln on Williamson Road keeps all three in stock across multiple trims, so you can compare them side by side in one visit. The Bronco is built for serious off-road and open-air driving, the Bronco Sport is a compact, easy-to-park 4x4, and the Explorer is the three-row family SUV. Browse in-stock models below or shop by model.

Quick answer: which Ford SUV fits you

Most off-road capability: Bronco. Compact 4x4 for daily driving: Bronco Sport. Three rows and towing up to 5,600 lbs: Explorer.

Shop Bronco Shop Bronco Sport Shop Explorer

It is the customer’s sole responsibility to verify the existence and condition of any equipment listed. Magic City Auto Group is not responsible for misprints on prices or equipment. It is the customer’s sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories. Prices do not include $899 dealer processing fee or any state or local taxes.


Which dealership near Roanoke, Virginia has the best selection of Ford Broncos, Bronco Sports and Explorers?

How to Choose Between the Bronco, Bronco Sport and Explorer

These three SUVs share a showroom, but they solve different problems. When Roanoke Valley shoppers ask us which one to buy, we start with four questions: how many people you need to carry, how much off-road driving you actually plan to do, how much of your week is spent commuting, and whether you need to tow or haul gear.

Size & Seating

Bronco Sport is the most compact. Bronco comes in 2-door and 4-door. Explorer adds a third row for larger families.

Off-Road Capability

All three offer 4x4 or 4WD, but the body-on-frame Bronco with removable roof and doors is the dedicated trail rig.

Daily Comfort & Tech

Explorer and Bronco Sport ride more like a car day to day, which matters on I-581 and I-81 commutes.

Towing & Cargo

Explorer tows up to 5,600 lbs when properly equipped, making it the best pick for small campers and boats.

Bronco, Bronco Sport and Explorer at Magic City Ford

Ford Bronco — Best for Off-Road & Open Air

Standard 4x4, G.O.A.T. Modes and a removable roof and doors, in 2-door or 4-door. Trims run from Base and Big Bend to Outer Banks, Badlands, Heritage, Stroppe and the Raptor, with an available Sasquatch Package for 35-inch tires. View Bronco inventory.

Ford Bronco Sport — Best Compact 4x4

Rugged Bronco styling in a size that fits city parking and tight garages. Standard 4x4 and G.O.A.T. Modes come on every trim: Big Bend, Heritage, Outer Banks and the trail-focused Badlands. View Bronco Sport inventory.

Ford Explorer — Best for Families

Three rows, a 13.2-inch center touchscreen and up to 5,600 lbs of towing when properly equipped. Choose from Active, ST-Line, Tremor, Platinum and the performance-focused ST, with available BlueCruise hands-free highway driving. View Explorer inventory.

Ford Bronco Sport with kayaks on the roof parked in a mountain meadow, available at Magic City Ford Lincoln in Roanoke, VA

Build & Price Yours Value Your Trade

Which SUV Fits Roanoke Valley Driving?

Roanoke drivers get a little of everything: city streets downtown, interstate commutes toward Salem and Blacksburg, steep climbs up Mill Mountain and along the Blue Ridge Parkway, and gravel roads into the Jefferson National Forest. If most of your miles are commuting with occasional trail trips, the Bronco Sport is the easiest to live with. If you regularly head out on unpaved forest roads or want to take the roof off for summer drives, the Bronco is worth the step up. If you are hauling kids to practice and towing a small boat to Smith Mountain Lake, the Explorer gives you the most room and towing capacity of the three.

Shopping Pre-Owned or Need a Specific Trim?

Broncos and Explorers hold their value, so a pre-owned model can be a smart way to get a higher trim for less. Browse our pre-owned inventory or look for Ford Blue Advantage certified models in our certified pre-owned Ford guide. If you have your heart set on a particular trim, color or package, we can search inbound units or place a custom factory order, and you can value your trade online before you come in.

Serving SUV shoppers throughout the Roanoke Valley

We help Bronco, Bronco Sport and Explorer buyers from Salem, Vinton, Cave Spring, Christiansburg, Rocky Mount, Bedford and Lynchburg. Not sure about payments? Read our financing and trade-in guide.

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Frequently Asked Questions

Which dealership near Roanoke, Virginia has the best selection of Ford Broncos, Bronco Sports and Explorers?

Magic City Ford Lincoln on Williamson Road in Roanoke keeps the Bronco, Bronco Sport and Explorer in stock across multiple trims, so you can compare all three in one visit. You can view Bronco inventory, view Bronco Sport inventory or view Explorer inventory online, and if the trim you want is not on the lot we can locate one or place a factory order.

What is the difference between the Ford Bronco and the Bronco Sport?

The Bronco is a body-on-frame 4x4 with a removable roof and doors, available in 2-door and 4-door versions and in trims up to the Raptor. The Bronco Sport is a smaller, unibody compact SUV with standard 4x4 and G.O.A.T. Modes that is easier to park and better suited to daily commuting, while still handling gravel roads and light trails.

Is the Ford Explorer or the Bronco better for families?

For most families, the Explorer is the better fit. It offers three rows of seating, more cargo flexibility and up to 5,600 lbs of towing when properly equipped. The 4-door Bronco works for smaller families who prioritize off-road capability and open-air driving, but it has two rows and less cargo space.

Which Bronco trim is best for off-roading in Virginia?

For serious trail use, the Badlands is the most capable Bronco short of the Raptor, with about 10.5 inches of ground clearance. Any trim with the Sasquatch Package adds 35-inch tires and roughly 11.5 inches of clearance, and the Raptor tops the lineup at about 13.1 inches. For forest roads and occasional trails, a Big Bend or Outer Banks is usually plenty.

Can I order a Bronco or Explorer if the one I want is not in stock?

Yes. We can search inbound inventory or place a custom factory order for the exact trim, color and packages you want. Configure yours with Build & Price and our team will follow up with timing.

Compare the Bronco, Bronco Sport and Explorer in Roanoke

See all three side by side on Williamson Road, take each one for a test drive, and find the trim that fits how you drive. Serving the Roanoke Valley since 1938.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, $899 processing and/or documentation fees, and destination charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.